Don't wait until the bottom of the funnel to connect.
Brand marketing connects with consumers at the top of the sales funnel before they're in the buying mode. Being top-of-mind often means consumers sidestep performance marketing channels by going directly to the business when it comes time to buy.
Performance marketing reaches consumers who want to buy now and don't already have a preferred brand. At this stage, it becomes a battle of offers between competitors. Today, leading with performance marketing no longer provides the growth or efficiency it once did, and businesses are waking up to its commoditizing effects.
Growing sales year over year requires a balanced mix of brand and performance marketing.
Creating brand identities and strategies that win businesses top-of-mind presence.
My Services
2
Brand Messaging Playbook
Provides all the components essential for consistent and compelling marketing communications, including: 'Think, Feel, Do' objectives, value proposition, unifying idea, brand muse, customer personas, message maps, and cut and paste copy.
3
Campaign & Experience Strategy
Objective-driven marketing campaigns and brand experience strategies delivered through highly actionable frameworks and briefs backed by market insights, reference materials, and strategic rationale.
4
Content Marketing Strategy
Customized strategies designed to build a social media following and generate leads by defining your organic content strategy, platform mix, post types, and run schedules.
5
Brand Training & Enculturation
Brand training demonstrates how everyone can use their strategic brand identity regardless of their role. Enculturation programs embed a business's brand identity into its culture.
6
Workshop Creation
& Faciliation
Custom workshops to generate business ideas, build strategies, or solve problems.
