Win the mental search first.
When a want or need surfaces, you and I naturally scan our noggins for a solution. The one that pops up right away is the one we'll likely type in the search bar or look for on the shelf first.
Being the business people think of first goes beyond raising awareness to making a lasting connection. And the best way to do that is by eliciting an emotional response.
Visit Why Branding to learn more about the value of brand building to a business.
Thinking that connects emotionally.
I design and deliver brand strategy programs that engage, excite, and unite your team. Each program features compelling strategic content made actionable through easy-to-execute frameworks, straightforward language, and helpful implementation tools.
Together, they ensure brand consistency while leveling up your messaging, content, and experiences to emotionally resonate with your audience. Doing so creates a lasting connection, increasing the likelihood that your business is the one they think of first.
Branding can be confusing. Visit Branding Demystified to learn about an intuitively human understanding of branding.
PROGRAMS
An Intuitively Human Approach to Brand Strategy
As I always say, "Brand building starts with brand knowing." The Brand/Being program clearly defines 1) what your business stands for, 2) what it's known for, and 3) how it shows up in-market.
At your own pace, you and your team complete the digital brand discovery workbook. I turn your fill-in-the-blank responses into a straightforward, easily executable brand identity strategy.
Delivering 'strategy as a story,' Brand/Being's framework and tools are highly intuitive, actionable, and affordable.
Rates based on business size and life stage:
From: Start-ups <5 employees = $1,750
To: Established businesses >25 employees = $3,750
Turnaround within 5 days
Attention, creative agencies and freelancers!
Earn strategy revenue by recommending Brand/Being or offering as a co-branded program. Book a meeting or send a message.
PROGRAMS
Base Package Includes:
click underlines to view examples
Engaging, fill-in-the-blank exercises draw out vital input.
BRAND IDENTITY STRATEGY
'Strategy as a Story' framework makes for easy execution.
Operationalize your brand across the whole business.
CUSTOMIZED BRAND TRAINING VIDEO
Train your team right from the start.
End random acts of branding.
The Brand Messaging Playbook provides you with both a compass and a propeller for making a lasting connection with your target audience. The messaging strategy elements it contains guide your brand communications. At the same time, the Cut & Paste Copywriting and Writing Helps propel your written content.
Cultivating brand connections with your audience—not hard selling—is the primary intent of the strategies and copywriting contained in your playbook.
The goal is to win a top-of-mind presence over your competitors by connecting on an emotional level more than a rational one. That way, when a need arises, the customer will reach out to you first
Rates:
Messaging Strategy Only: $2,800
Messaging Strategy with Cut & Paste Copywriting: $4,800
Brand Manifesto (optional): $800
Note: The above rates are for a single target audience.
Request a quote for multiple audiences.
10 day turnaround
Attention, creative agencies and freelancers!
Earn strategy revenue by recommending Brand/Being or offering as a co-branded program. Book a meeting or send a message.
Base Package Includes:
BRAND PERSONIFICATIONS
I bring your brand identity and target customer to life through in-depth profiles, a vital tool for copywriters.
VALUE PROPOSITION
A single-sentence statement of the unique benefits your brand offers to customers.
THINK, FEEL, DO
Defines your three core messaging objectives.
MESSAGE MAP
A visual tool organizing 'needs,' ‘solutions,' 'value,' and 'action' message points for clear and consistent communication.
WRITING HELPS
Includes a writing style guide customized to your Tonal Attributes, a list of brand-relevant words and phrases, and proof points to support your brand's Three Distinctives.
CUT & PASTE COPYWRITING
A portfolio of brand headlines and body copy.
CONTRACT SERVICES
CAMPAIGN STRATEGY
& DEVELOPMENT
"What's your objective?" That's the first thing I'll ask. Helping to hone your objective is the foundation for a successful campaign. From there, I conceive multiple market-focused concepts and develop your chosen one through actionable frameworks, plans, and briefs.
Social media followings are built by sharing, not selling. I build on your brand identity strategy to create a compelling content platform and calendar that connects personally and emotionally, creating an owned channel to generate leads, interact, and, yes, sell smartly.
CONTENT STRATEGY
& DEVELOPMENT
"Wait a second, you're a strategist, not a copywriter." I've heard it often. As a strategist, I continually have to sell the toughest product of all: ideas. And I develop those ideas by writing and rewriting until they are simple and compelling.
SHORT & LONG FORM
COPYWRITING
