Glenn Deering | Brand Building Strategies
I create actionable brand identities and strategies that emotionally connect businesses and people.
If you're not top-of-mind, you're starting from far behind.​
​​
When a want arises, consumers naturally turn to their mental search engine before a digital one. Being the brand that they think of first gives you a significant advantage.
Brand marketing's job is to win a top-of-mind presence by making emotional connections with consumers at the wide end of the funnel. Performance marketing makes the sale at the narrow end with an offer.​ By overly relying on performance marketing, many businesses don't start competing until the consumer reaches the bottom of the funnel.
I help businesses build substantive brand identities and strategies that shoot them to the top of their target consumers' minds.
Intuitive Strategy Honed Over Decades
Branding means different things to different people. I remove the confusion with proven processes and frameworks to deliver simple, memorable, actionable, and compelling strategies.
Brand Identity Architecture
Defines the business's purpose, positioning in the marketplace, and how it expresses itself. This single-page framework informs decisions and inspires ideas across the enterprise.
Brand Training & Enculturationn
Brand training demonstrates how everyone can use the brand identity architecture in their role. Enculturation programs embed a business's brand identity into its culture.
Brand Messaging Playbook
Includes all the components essential for consistent and compelling marketing communications. It includes 'Think, Feel, Do' objectives, value proposition, unifying idea, brand muse, customer personas, and message maps.
Content Marketing Strategy
Includes customized strategies and plans to build a social media following and generate leads.
Campaign & Experience Strategy
Formulate marketing campaigns and brand experience strategies to achieve specific objectives. This strategy document includes market insights, an idea write-up with rationale, reference materials, and comprehensive creative briefs.
Workshop Creation & Faciliation
Custom workshops to generate business ideas, build strategies, or solve problems.
Brands I've Served
Hi! I'm Glenn.
I’m a conceptual thinker. It’s how I’m wired and how I’ve trained my mind. My ability to break down abstract concepts lets me quickly turn insights into ideas, and my intuitive frameworks turn those ideas into actionable strategies.​
I see myself more as a brand therapist than a strategist. My role is to lead a business through a process of self-discovery to understand who it is and aspires to be. I then codify the findings into strategies that are simple, memorable, actionable, and compelling.
Let's talk.
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started