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Deering Strategy creates custom messaging strategies and playbooks that are easy to take to market.
streamlined processes
fast
turnarounds
flat rate
pricing
easy to
execute
stand out
from the crowd
Avoid these message pitfalls.
Marketing messages carry your brand image, offering, and value prop to the world.
You can’t waste a word.
Marketing messages carry your brand image, offering, and value prop to the world.
You can’t waste a word.
Avoid these pitfalls.
Avoid these common pitfalls
"What I love about Glenn's proprietary process is its thorough, grounded in business strategy, highly creative, and can be completed in well under a month.
Glenn's approach was perfect for my client, and I plan to bring him into more brand refresh projects with my B2B clients." -Portia Mount, Fractional CMO
Positioning your strategic brand identity.
Deering Strategy's programs eliminate what's not essential and replace theory with practice to equip you with messaging strategies that you can actually make happen.
Equipping you for message success by:
Mapping your messaging in a playbook.
Developing campaign and content strategies.
"Historically, SEO was about being found. Now, GEO (Generative Engine Optimization) is about being referenced as an authority. Keywords have given way to meaning-packed chunks of content that answer questions, meet objectives, or satisfy curiosity. Your messaging must sharply and consistently convey what your business stands for and is best known for. And back them up with quality insights, information, and proof."
"Yes, those things matter. But if the time and place are right for you, they're also right for your competition. That leaves your offer as the only differentiator, which often comes down to having the lowest price. Winning the sale and preserving margin takes being uniquely relevant and resonant in your messaging at every stage of the buying journey."
"You don't have to be unique to be different. Just be...
Clear: focus on the main thing, not everything.
Authentic: be relational, not transactional.
Compelling: be relevant and resonant.
Consistent: follow your messaging throughlines.
Very few do this. Hit all four and you'll stand out."
1
"How do we stand out when we're not that different?"
Top 3 messaging questions being asked.
2
"How much does the message content itself matter? Don't we just have to make the right offer at the right time and place?"
3
"I feel like we just figured out SEO. Now AI is changing everything. How does my messaging need to evolve to keep up?"
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